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Ostuni charmed me in an instant. The second we arrived at the base of this famous, whitewashed city on a hill and I saw with my own eyes how stunning it was, I knew I was sold.
Before we could even start getting into the things to do in Ostuni, we came across an older man selling fruit from his ape and then I was really sold. We ended up running into him like three more times, and I’ve since noticed him photographed on several other travel blogs, so I feel like he was a good omen for the city of Ostuni.
Ostuni manages to achieve the delicate balance that all of Puglia seems to be expert at: it’s a popular destination, but somehow still manages to maintain its authenticity and charm.
Exploring the winding streets of the centro storico feels a bit like a treasure hunt, in that around every corner you come across either a stunning view or cute cafe. And as a bonus, it’s well-located not only to other cute towns in the area, but also to the beach!
If you’re ready to plan the perfect trip to Puglia, keep scrolling, and if you want to save yourself the trouble of jotting all my recommendations down, check out my Puglia Maps.
- The Best Things to do in Ostuni, Puglia
- 1. Wander the Charming Streets of Ostuni’s Old Town
- 2. Explore Piazza della Libertà and Its Landmarks
- 3. Shop Local Treasures in Ostuni’s Unique Boutiques
- 4. Experience the Buzz of Ostuni’s Saturday Market
- 5. Soak in Breathtaking Views of the Town and Its Surroundings
- 6. Take a Scenic Tour by Foot or Ape
- 7. Walk Along the Historic City Walls
- 8. Snap the Iconic Porta Azzurra
- 9. Relax at the Best Beaches Near Ostuni
- 10. Stay (or Dine!) at a Traditional Masseria for an Authentic Experience
- 11. Join in Ostuni’s Vibrant Festivals
- 12. Master Puglian Cuisine in a Cooking Class
- 13. Plan a Day Trip to Puglia’s Nearby Hidden Gems
- What to Eat in Ostuni
- Where to Stay in Ostuni
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Don’t forget to check out the rest of my Italy posts and guides if you’re still planning your perfect trip!
The Best Things to do in Ostuni, Puglia
Real Talk:
Puglia—like so many parts of Italy—is feeling the pressure of overtourism. And while I want to believe that if you’re here on my blog, you’re the kind of traveler who cares about leaving places better than you found them… I still have to say it:
Don’t be an asshole when you travel. Not in Puglia, not in Italy, not anywhere.
I’ve seen too many visitors treat locals like background characters or behave like the region exists solely for their vacation. So here’s your friendly-but-firm reminder:
If you’re going to make people’s lives harder, please just stay home.
1. Wander the Charming Streets of Ostuni’s Old Town
The heart and soul of any Puglian town is in its centro storico, and Ostuni old town is no exception. Once you start climbing from the Piazza della Libertà you’ll find yourself surrounded by whitewashed buildings, winding alleyways, and stunning views around every corner. As I say about every town (because it’s true!), Ostuni’s charm is best experienced by simply wandering through the streets.
The old town’s medieval layout was built without a plan in an attempt to confuse invaders (if they even made it past the walls and hill). Today, getting lost in the maze-like streets is just part of the experience, as you stumble upon hidden courtyards, dead ends, and glimpses of the sea.
At Ostuni’s highest point is the Cattedrale di Santa Maria Assunta. This church is a 15th-century masterpiece of Gothic architecture, and one of the town’s most iconic landmarks. The cathedral’s central rose window, one of the largest in Europe, is a breathtaking highlight.
Did You Know
The white color of Ostuni’s buildings isn’t just for aesthetics; it has a historical origin. During the 17th-century plague, locals began painting their homes with a mix of limestone dust and water, believing it had protective powers. While this was likely due to the antibacterial properties of calcium carbonate, the tradition continues today, with the government offering to cover half the cost of repainting every two years to maintain the city’s iconic look.
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2. Explore Piazza della Libertà and Its Landmarks
Piazza della Libertà is impossible to miss, mostly because you most likely have to go through it to get to the old town. It’s a wide open plaza that has several points of interest dotting the edges.
The most notable landmark would be the Colonna di Sant’Oronzo, an imposing 18th-century Baroque obelisk dedicated to the town’s patron saint. Across the plaza on the other side you’ll find Palazzo San Francesco, a former 12th-century convent, which now serves as Ostuni’s town hall. Right next to that is the Chiesa di San Francesco, one of Ostuni’s oldest churches.
While the square is certainly charming, it’s also a bit touristy, so unless you’re just ducking out of the sun for a quick espresso, drink, or gelato, I wouldn’t particularly recommend stopping to eat here.
Insider Tip
Keep in mind that the restaurants in Piazza della Libertà, like many in Italian main squares, tend to charge a little extra, not just for the food but also for the coperto—a cover charge that often surprises first-time visitors to Italy. For more must-know tips to consider before your visit to Puglia, click here!
3. Shop Local Treasures in Ostuni’s Unique Boutiques
Y’all know I love to find local shops whenever I’m visiting a new place, so of course shopping in Ostuni was a priority! I always find this a reliable way to chat with a few locals, not to mention the fact that – if you’re lucky – you might walk away with a one-of-a-kind souvenir to remember the place by.
Here are my favorite finds in Ostuni:
- ModernariArt: A very cool husband-and-wife duo own and operate this antique & vintage shop (goals!!). She collects, he curates and sells. The prices aren’t low, but the selection is so carefully curated that it feels fair! We only met the husband, and he couldn’t be been kinder or more insightful about the objects in the shop. HIGHLY recommend!!
- Mini Bazar: You’re likely to come across this shop one way or another, as it’s on the main road heading into the heart of the historic center. As the name implies, it is mini but interesting – and ultimately a quick (but very worthy) visit!
- Guido Giovanni Oggetti Usati: Unfortunately we didn’t find this shop on Google Maps until after our visit to Ostuni – and I’m so bummed we didn’t get to stop in. While this is a shop where I may have been less likely to walk away with a purchase (there’s a lot of bigger objects like furniture and mirrors), shops like this always seem to transport me to another time and I can never get enough.
- Antichità La Puglia: Another shop located on a main drag in the historic center, this shop is full of tchotchkes you can easily fit in your luggage! From quirky wall hangings/art to small antique ceramics, you’ll have your pick of the litter.
- Penny Lane Vintage: Admittedly located a ways outside the historic center (it’s a 12-minute walk from the central Piazza della Libertà), this vintage shop is still an absolute must-visit shop for lovers of vintage clothing! Tbh it’s another one I didn’t get the chance to pop in myself, but I regret that highly!! It’s very carefully curated and, from the looks of it, prioritizes true vintage – those one-of-a-kind items you wouldn’t find anywhere else.
Insider Tip
Do keep in mind that shops in Puglia typically close between the hours of 1pm and 5pm in a daily tradition known as the pausa – which you absolutely have to plan around. For more must-know tips to consider before your visit to Puglia, click here!
4. Experience the Buzz of Ostuni’s Saturday Market
If you’re able to plan your visit to Ostuni for a Saturday, you’ll be in luck – because Saturday is market day. As you may know, hitting up the local market while traveling is one of my favorite things to do, and this one is no exception.
The Ostuni Market, or Mercato del Sabato, is a vibrant and authentic local experience that takes place every Saturday morning from 8am until around 1pm. You’ll find it set up along Via Nino Sansone, which is just a short way from Piazza della Libertà. It is a bit off the tourist path, which is why I think it’s incredibly worthwhile to do. At the market you’ll see a wide array of fresh produce, cheese, and bread products.
If you have time, consider joining a guided market tour with a cooking class, where you can not only explore the market but also learn how to turn those fresh ingredients into something you can make again and again at home.
For antique lovers (present!!), Ostuni also hosts the Le Zagaredde antique market every second Sunday of the month. This one is at Parco Rimembranze, which is also a bit out of the center, but not by much. In fact it’s very close to where we ate lunch (more on that later!). I was gutted that we weren’t able to visit this market, so please go yourself and then tell me all about it.
5. Soak in Breathtaking Views of the Town and Its Surroundings
There are basically endless opportunities to enjoy the view from inside the Old Town, many of which you’ll come across by accident as you wander the streets. My personal favorite though was the view we got to savor while having a coffee at Bar Perso. You can sit in the stairwell (which provides excellent shade for a lot of the day) and enjoy the tranquil view of the countryside and sea.
For the opposite view (of the city on a hill) that you cannot miss, you need to go to Corso Vittorio Emmanual II. From here you’ll get a stunning and unobstructed view of all of Ostuni’s centro storico. When we went it wasn’t even particularly crowded, and just a few people were relaxing there while taking in the view. This is definitely a stop you’ll want to make.
6. Take a Scenic Tour by Foot or Ape
Exploring Ostuni on a guided tour is such a great way to get a deeper feel for the town’s history and charm.
Walking tours are of course the classic option available anywhere, but if you want to switch things up, hopping on an ape (those tiny three-wheeled vehicles common all over the Italian countryside) is a fun and quirky way to see the city. It’s also practical in the summer heat – especially in a hilltop town like Ostuni!
3 Excellent Tours of Ostuni
7. Walk Along the Historic City Walls
Like many old cities, Ostuni has its ancient city walls still intact surrounding most of the city. The walls were built hundreds of years ago to protect the city from invaders, and now you can walk along them!
I recommend starting at Porta Nova, which is one of the original gates to the city and leads you to the easily walkable Viale Oronzo Quaranta. The walk will take you around the city and provide stunning views of the surrounding area. This is an ideal thing to do at sunset, if your schedule allows for it.
8. Snap the Iconic Porta Azzurra
Okay real talk: I’m listing this here because it’s wildly famous and it would feel wrong to just… not mention this blue door. However, I personally don’t get the excitement, and if you don’t get excited by Instagram-worthy photo opps, then you’ll probably feel okay if you skip this.
We actually had no idea that this door was something we were supposed to see, and I have a very distinct memory of driving by it, thinking it must be some hotel or something, and not bothering to stop for a picture. Later, I learned that this is like, the iconic photo spot for the town, but personally I think the white city’s other details are more impressive and iconic. However, if you want to check it out, it’s a quick stop!
9. Relax at the Best Beaches Near Ostuni
Going to the beach is basically the best part of being in Puglia, so of course you should check out the beaches near Ostuni.
In fact, Ostuni is just about the perfect base in the Valle d’Itria if you’re looking to be near the beach: it’s only about a 15-minute drive to the Adriatic shore!
Marina di Ostuni, the closest shoreline to the White City itself, is teeming with spots to drop your towel and swim for free. But if you (like me) prefer a beach with lounge chairs, umbrellas, and showers, here are some of my favorite lidos near Ostuni:
- Lido Bosco Verde: A family-run establishment on a gently sloping, sandy stretch of beach. A good pick all around! Can be booked via Spiagge.it.
- Lullabay: One of the most uniquely kitschy lidos I’ve ever come across in Italy. Do be aware that Sundays are for beach parties with DJs, which will be crowded and rowdy. Weekdays should be more chill, though!
- Lido Onda Blu: Definitely a bit rougher around the edges, but the best-rated lido in the area! As always, sometimes in Italy the warmest welcome is the least perfect.
- Lido El Cohiba: Another bohemian paradise, this beach club features beach volleyball courts and a vibey restaurant area. Check their site for DJ schedules if you want to avoid (or aim for) those dates! Also bookable via Spiagge.it.
10. Stay (or Dine!) at a Traditional Masseria for an Authentic Experience
If you’re planning a trip to Puglia, you’ve likely encountered the term masseria, and if you haven’t, let me be the one to introduce you! A masseria is a traditional stone farmhouse that historically housed living quarters, storage, and stables in one complex.
In recent years, many of these buildings have been restored and transformed into boutique hotels, which are a really cool experience to stay in! They’re really common in the Ostuni region, and the countryside around Ostuni is brimming with these gems.
Staying in a masseria offers a truly unique and authentic experience of Puglian rural life. You’ll often find yourself surrounded by centuries-old olive groves and rolling hills. My personal top pick is Masseria Calderisi, which is just 10 minutes outside Ostuni, and boasts a 500-year-old organic olive farm that is now a hotel and farm-to-table restaurant.
Other excellent options for a stay include Masseria Le Carrube, Masseria Cervarolo, and Masseria Santo Scalone.
Even if you don’t stay in one, many masserie are also restaurants where you can book a reservation. Dining at a masseria is always an iconic experience, and one I highly recommend.
Find the Perfect Masseria in Puglia: 15 Luxury & Boutique Hotels That Will Make Your Farm Stay Special
Find the Perfect Masseria in Puglia: 15 Luxury & Boutique Hotels That Will Make Your Farm Stay Special
11. Join in Ostuni’s Vibrant Festivals
If you’re lucky enough to visit between the 24th and 27th of August, you’ll experience the Cavalcata di Sant’Oronzo, which is a festival for Ostuni’s patron saint. The festival culminates in a horseback procession through the town. It’s seriously a sight to see.
However, the festival I would much rather attend is the Sagra dei Vecchi Tempi, held annually on August 15th. Most towns in Puglia have a sagra but Ostuni’s is particularly cool because it celebrates traditional customs and practices! You’ll be able to sample handmade pasta, delicious cured meats and fresh cheeses, all while appreciating the traditions of Puglia.
12. Master Puglian Cuisine in a Cooking Class
Want to take a piece of Puglia home with you? Join a cooking class in Ostuni and learn how to master authentic Puglian cuisine.
From handmade pasta to traditional olive oil, one of the best things about this region’s cuisine is its utter simplicity. Almost every cooking class around involves orecchiette-making, which we were pleasantly surprised to learn is one of the easiest pastas to make (given its lack of egg).
Learning step-by-step how to create mouthwatering dishes you can recreate back home is also one of my favorite ways to connect with locals while travelling. It’s a win-win!
My Favorite Cooking Classes in Ostuni
13. Plan a Day Trip to Puglia’s Nearby Hidden Gems
If you decide to make Ostuni your base in the Valle d’Itria then you should take advantage of its central location and take a day trip! If you have a rental car (which you probably should, tbh) a day trip to a nearby town or to the coast will be really easy.
Some of the top day trips from Ostuni include:
- Alberobello: Famous for its unique trulli houses.
- Locorotondo: Known for its circular old town and wine.
- Cisternino: A quaint town with a lovely historic center.
- Martina Franca: Notable for its baroque architecture.
- Polignano a Mare: A coastal town with breathtaking cliffs and sea views.
- Monopoli: A historic town with a beautiful harbor and beaches.
What to Eat in Ostuni
Ostuni is not only a feast for the eyes, but also for the palate. Whether you’re looking for a quick bite or a leisurely meal in a historic setting, the town has plenty of options to satisfy your cravings. Here are some of my favorite spots to eat in Ostuni, each offering something unique and delicious.
- Burro Cafe – Perfect for a quick coffee and pastry stop, Burro Cafe has a cozy vibe and serves up simple yet delicious breakfast and brunch options.
- Les Cré’ Fantastique – This spot is all about panzerotti, the ultimate street food in Puglia—fried dough filled with cheese and tomato that you simply can’t miss.
- Il Cortiletto – Tucked away in a charming courtyard, Il Cortiletto is known for its traditional Puglian cuisine with a modern twist, all served in a lovely al fresco setting.
- Osteria da Giuseppe – A local favorite, Osteria da Giuseppe delivers classic Puglian dishes made with fresh, seasonal ingredients, perfect for a hearty and authentic meal.
- Osteria del Tempo Perso – Set in a cave-like space, this osteria offers a unique dining experience paired with traditional Puglian fare that’s rich in flavor and atmosphere.
- Borgo Antico Bistrot – Known for its inventive takes on Puglian cuisine, Borgo Antico Bistrot serves up beautifully presented dishes in a modern yet welcoming space.
- Il Posto Affianco – With its intimate setting, Il Posto Affianco is perfect for a romantic dinner, offering refined dishes and an impressive wine selection.
- Casa San Giacomo Ostuni – Offering rustic charm and a farm-to-table menu, this restaurant focuses on fresh, organic ingredients that highlight the flavors of Puglia.
- Spessite – A relaxed and friendly spot, Spessite is all about simple, hearty Italian cooking, with an emphasis on locally sourced ingredients.
- Taverna della Gelosia – Hidden away in the old town, this taverna serves delicious traditional dishes in a charming, intimate setting with views of the countryside.
- Doppio Gusto – Combining tradition and creativity, Doppio Gusto offers innovative dishes with a modern flair, perfect for foodies looking to try something different.
Where to Stay in Ostuni
Ostuni is the absolute best place to stay in Puglia as a base, given its central location in the Valle d’Itria and its close proximity to the beach. The White City has a range of fantastic accommodations, from charming B&Bs to luxurious masserie.
Whether you want to stay in the heart of the old town or in the peaceful countryside, here are my top three favorite places to stay. For an even more detailed guide with more hotel recommendations (at all budgets), check out my full post here: Where to Stay in Ostuni.
€€€ | Hip & Trendy Vibes | Stunning Grounds
The enchanting Paragon 700 Boutique Hotel is a hidden Ostuni oasis that redefines luxury. Set within a meticulously restored historic building, the hotel boasts high-ceilinged rooms adorned with unique art and elegant architecture. You’ll love strolling through the lush gardens or unwinding by the crystal-clear pool where, Puglia’s summer heat completely melts away. The on-site restaurant offers exquisite dining, with dishes crafted from local ingredients, while the bar serves up cocktails made with garden-fresh herbs. Perfectly located within walking distance of Ostuni’s attractions, Paragon 700 promises an unforgettable blend of history, design, and modern comfort.
Photo: Booking.com
Palazzo Stunis – Dimora di Charme
€€€ | Well-Preserved 18th Century Design | Warm Hospitality
Palazzo Stunis is a true gem in Ostuni, offering a luxurious and intimate escape steeped in history. Lovingly restored by Matteo, the owner, this 18th-century family home combines historic elegance with modern comfort. The palazzo features elegant rooms with original frescoes, antique furniture, and luxurious amenities, including a lush garden and private parking. Guests rave about Matteo’s exceptional hospitality, from exquisite breakfasts in a sunlit dining room to tailored recommendations for exploring Puglia. Just a short walk from the old town, it’s an unparalleled base for your Italian adventure.
Photo: Booking.com
€€ | Featuring Emerging Artists | Aperitivo Garden
Il Sogno delle Benedettine is a truly special boutique hotel – located in the heart of Ostuni’s historic center – that marries medieval history with modern luxury. Painstakingly restored over four years, the property retains its ancient stone flooring, original plaster, and historical charm while adding contemporary comforts. The owners’ passion for art is evident in every corner, showcasing works from emerging artists to enrich the space. Guests adore the welcoming atmosphere, refined decor, and intimate communal breakfast table. The serene garden (aperitivi served every evening!) and thoughtful design make this a truly unforgettable retreat, perfect for those seeking a unique and artistic experience in the heart of Ostuni.
Photo: Booking.com
FAQs about Things to Do in Ostuni
How do I spend a day in Ostuni?
The ideal way to spend a day in Ostuni would be:
Piazza della Libertà: Begin your day in the main square, where you can enjoy a coffee and pastry. Take in the sights of the Colonna di Sant’Oronzo and the surrounding historic buildings.
Centro Storico: Lose yourself in the maze of whitewashed streets. Discover hidden corners, quaint shops, and charming alleys.
Panzerotti: You could do a sit down lunch in Ostuni, but we had some amazing Panzerotti here so that’s what I recommend.
Beach: If you’re up for a short drive, visit one of the beautiful beaches near Ostuni.
Aperitivo and Dinner: Ideally in the centro historico, with a view (LINK)
Passeggiata: After dinner, take a stroll through the old town or relax in a local piazza.
Is Ostuni worth visiting?
Yes, a thousand times yes. Ostuni is totally worth visiting, and you might even want to choose it as your base for exploring the Valle d’Itria. It’s centrally located to other towns in the area, as well as close to the beach!
This town is absolutely stunning, with its picturesque whitewashed buildings perched atop a hill that offers spectacular panoramic views of the surrounding countryside. However, the real charm lies in its labyrinthine old town, where narrow streets, picturesque alleys, and hidden squares invite you to get lost and discover its beauty at your own pace. Ostuni is the perfect blend of real and charming, which is the perfect representation of Puglia.
Does Ostuni have a beach?
Yes, Ostuni does have beaches nearby! Although Ostuni itself is perched on a hill and isn’t directly on the coast, it’s only about a 15 minute drive from the coastal area known as Marina di Ostuni.
Here, you’ll find several beautiful beaches, such as Lido Morelli, Quarto di Monte, and Torre Pozzella. These beaches feature crystal-clear waters, soft sandy stretches, and are perfect for a day of relaxation by the sea.
How safe is Ostuni?
Ostuni, like most of Puglia, is super safe. As with any travel destination, it’s always wise to take basic precautions, such as keeping an eye on your belongings and being aware of your surroundings, especially in crowded areas.
I think the worst thing that could realistically happen to you is that you might get pickpocketed, but even then I don’t think it’s likely.
Is it better to stay in Ostuni or Monopoli?
Staying in Ostuni is the better choice and it’s not even close! Ostuni is not only prettier (in my opinion) than Monopoli, but also has way better and more authentic vibes. While it’s not on the coast like Monopoli is, it’s only about 15 minutes from the coast, has incredible views, and tends to be less touristy than Monopoli.
If your preference for your trip is being on the water, Monopoli might be the best option for you, but if your preference is almost anything else… Ostuni wins.
How far is Ostuni from the beach?
Ostuni is about a 15-minute drive from the Adriatic coast.
The closest beaches, like Lido Morelli, Torre Pozzella, and Quarto di Monte, are all within easy reach, typically around 8 to 13 kilometers from the town center. This means Ostuni is perfectly located for you to combine a day exploring Ostuni with a relaxing afternoon on the beach.
Is Ostuni a good base for Puglia?
Yes, Ostuni is a fantastic base for exploring Puglia. Its central location allows for easy access to key towns in the region, like Alberobello, Polignano a Mare, and Matera. Ostuni itself is also a desirable destination, with its stunning whitewashed buildings and historic winding streets of the Old Town offering a beautiful backdrop to your stay.
Being close to some of the Adriatic’s best beaches is also a major plus, and the surrounding countryside, dotted with traditional masserie and olive groves, adds to the town’s appeal. Ostuni also has a good range of accommodations, restaurants, and shops, making it an ideal base for exploring Puglia.
Is Ostuni walkable?
When I answer this kind of question I like to clarify what kind of “walkable” we’re talking about here.
If we’re asking about accessibility, like much of Europe, it’s questionable. I’m not an expert, so your mileage may vary, but I think Ostuni may be difficult. The main reason for this is, of course, the hills.
Given that Ostuni is perched high on a hill, it means you have to walk up there to get to it. You may struggle if hills or cobblestones (or both, combined) are a problem for you. I would suggest checking photos and Google Maps images to get a good feel for your comfort levels.
If we’re talking about distance and whether or not you can walk the town, the answer is definitely yes. Ostuni is relatively small, and the center is even smaller. I believe that the historic center is even pedestrianized, so you won’t have to worry about cars either.
How long do you need in Ostuni?
To fully experience Ostuni, 2 to 3 days is ideal. With 2 days, you can explore the Old Town, visit the market, and enjoy the local cuisine at a relaxed pace. If you have 3 days, you could even take a day trip.
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