Privacy Policy

Last updated 13 September 2024

At Rachel IRL (rachelirl.com), we’re committed to protecting your privacy and making sure your data is safe with us. This Privacy Policy explains how we collect, use, and protect the information you share with us. By visiting and using our website, you agree to the terms outlined here.

1. Who We Are

Rachel IRL is a travel blog where we share travel tips, reviews, and experiences to inspire your next adventure. You can reach us at:

2. What Data We Collect

We collect different types of data to enhance your experience on our site. Here’s what we gather:

  • Email & Name: Collected through forms (like our newsletter sign-up or product marketing).
  • IP Address & User Behavior: Collected via analytics tools to help us understand how you use the site.
  • Cookies & Session Data: Collected through cookies to improve site performance and for marketing.

Here’s a more detailed breakdown of the data we collect:

SourceInformation CollectedWhere It’s Stored
ConvertKit pluginEmail, nameConvertKit server
CommentsEmail, name, IP addressWordPress database
AnalyticsIP address, user behaviorGoogle Analytics server
Advanced Google reCAPTCHAIP address, cookiesGoogle server
Brevo pluginEmail, name, order infoBrevo (Sendinblue) server
CookieYes pluginCookie consent preferencesIn user’s browser & WordPress database
Powerkit pluginSocial sharing dataThird-party social media platform servers
RankMath SEO pluginUser interaction, page performance dataWordPress database & Rank Math servers
Side Cart WooCommerce pluginUser cart dataWordPress database
Site Kit by Google pluginIP address, user behaviorGoogle server
WooCommerce pluginEmail, name, billing address, payment details, cart dataWordPress database, WooCommerce, Stripe, PayPal, Google Pay, Apple Pay servers
WooPaymentsEmail, name, billing address, payment details, cart dataWordPress database, WooCommerce, Stripe, PayPal, Google Pay, Apple Pay servers
TravelpayoutsCookies, location, browsing historyTravelpayouts server
ImpactCookies, location, browsing historyImpact server
NordVPNCookies, location, browsing historyNordVPN server
ShareasaleCookies, location, browsing historyShareasale server
Partnerize (Wise)Cookies, location, browsing historyPartnerize server
GoAffProCookies, location, browsing historyGoAffPro server

3. How We Use Your Data

We only use your data for the following purposes:

  • Email Addresses: To send you newsletters, travel updates, and marketing info related to products we think you’ll love.
  • IP Addresses & User Behavior: To analyze traffic and improve your experience on our website.
  • Cookies: To help with site functionality, personalized content, and affiliate marketing.

4. Third-Party Services

We work with a few third-party providers that may collect or process some of your data:

Each of these services has its own Privacy Policy, which you can check out for more details.

5. How Long We Keep Your Data

We retain personal data for as long as necessary to fulfill the purposes for which it was collected or as required by law. Here’s how we handle retention:

  • Email addresses: We keep them until you choose to unsubscribe from our communications.
  • IP addresses: Stored via analytics tools like Google Analytics for up to 26 months.
  • Purchase data: Retained as long as required for tax, accounting, or legal purposes.

6. Your Rights

Under GDPR, you have the right to:

  • Access your data: Just email us at hello@rachelirl.com, and we’ll provide the info we have on you.
  • Correct your data: Let us know if anything’s inaccurate, and we’ll update it.
  • Delete your data: You can ask us to delete your data, and we’ll do so unless we’re legally required to keep it (e.g., for taxes).
  • Withdraw consent: You can withdraw consent for data collection (e.g., unsubscribe from newsletters or change cookie settings).

7. Cookies and Consent

We use cookies to make your experience better. Cookies help us:

  • Analyze traffic and behavior on the site.
  • Show personalized content or ads based on your interests.

You can manage your cookie preferences through our cookie consent banner, powered by CookieYes, or adjust your browser settings to block cookies.

8. Data Security

We take security seriously and implement the following measures to protect your data:

  • HTTPS: Ensures secure transmission of your data.
  • reCAPTCHA: Protects against spam and misuse of our forms.
  • Regular Updates: We keep our plugins, themes, and WordPress core up to date to minimize security risks.

However, no system is 100% secure, so please be aware that using the internet always carries some risk.

9. Changes to This Privacy Policy

We might make updates to this Privacy Policy from time to time to reflect changes in our practices or legal obligations. If there are significant changes, we’ll notify you by email or through a notice on our site.


If you have any questions about this Privacy Policy, feel free to reach out at hello@rachelirl.com!